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The Soft CEO Way-create blog post without overwhelm and stress, even if you’re just starting your blog journey

Hey Friends,

Today’s manifesto is your guide to building trust in your business through a feminine, softer approach—an approach that’s about leading from the heart, finding your rhythm, and connecting with those who resonate with your mission on a deep level. As women entrepreneurs, we have the unique opportunity to step away from the hustle culture and tune into something more powerful: our natural, feminine foundation.

Let’s be real—when I started out, I thought I needed to be in “go, go, go” mode 24/7 to be successful. That’s how the business world often presents itself, right? Fast-paced, strategy-heavy, always about the next big move. But the truth? That constant drive left me feeling drained and disconnected from what I actually wanted. It was only when I tapped into my feminine energy that I found a way to trust myself and, in turn, build a business that felt aligned and true to me.

1. Lead from Your Feminine Foundation: Trust Starts With You

Building trust with others starts with trusting yourself. This is something I learned when I decided to re-root into my feminine essence—a journey that wasn’t always smooth, but it was incredibly freeing. When I’m on my balcony in the morning, sipping my coffee and watching the sun hit the pond, that’s where I connect to my truest self. That’s when I remind myself that it’s okay to slow down, to be intentional, and to create from a place of peace and pleasure.

From this foundation, I’ve learned to make decisions that don’t come from a place of urgency or stress. Instead, they come from a deep, rooted sense of what feels right. This sense of inner trust radiates outwards, and clients can feel that. They know they’re working with someone who’s calm, intentional, and present. In turn, they trust me more, because I trust myself.

Try this: Find a daily ritual that reconnects you to your own foundation. Maybe it’s journaling, or sipping a calming tea, or stretching with a candle nearby to unwind in the evening. When you trust your own rhythm, others will naturally trust you.

2. Show Up Authentically: Be Real With Your Audience

I’ll admit—there was a time when I thought I had to put on a “business face” to be taken seriously. But the most powerful lesson I’ve learned is that my audience wants to see the real me, not some polished version of what I thought a businesswoman “should” be.

This softer approach has actually deepened the trust I have with my community. I don’t shy away from sharing my journey, whether it’s how I’m balancing my 9-to-5 with my business dreams or how I’m learning to tune into peace and pleasure in a way that’s sustainable. My clients and readers know I’m living my message—they see me navigating the same challenges they’re facing.

Try this: The next time you’re posting on social media or crafting an email, let a little more of the real you shine through. Share a story, even a small one, that shows you’re walking this path alongside your audience. You don’t have to have it all figured out—sometimes, the vulnerability in saying, “I’m figuring this out, too,” is what builds the strongest connections.

3. Create Space for Peace and Flow: Let Go of the Need to Control Every Detail

One of the toughest lessons I’ve had to learn is that building a business from feminine energy means letting go of control. This doesn’t mean you’re not organized or intentional; it means you trust the process. For me, this looked like hiring someone to help with my Pinterest strategy. I had been in such a “do it all” mode that I was blocking my feminine energy by focusing too heavily on content creation and social media. By handing over this task, I opened up space to pour back into myself, to reconnect with peace and pleasure.

Trusting the flow has allowed me to take a step back and see the bigger picture. It’s allowed me to rest when I need it, to honor my slower, “soft girl season” pace without feeling guilty, and to let clients come to me when the time is right. This kind of trust takes time to cultivate, but it’s incredibly liberating.

Try this: Identify one task you could delegate or simplify. Release the need to control every single detail, and trust that when you show up with the right energy, the pieces will come together.

4. Communicate from the Heart: Speak in a Way That Resonates

Incorporating feminine energy into your business isn’t just about what you do; it’s about how you communicate. Rather than a hard sell, think of every interaction as an invitation—a way to connect, to share, and to align. When I talk to potential clients or write a manifesto, my goal isn’t to “convert” or “close” them. Instead, it’s to share a piece of my journey, to let them know they’re seen, and to let them decide if this is a path they want to walk.

This approach builds trust because it’s not about pressure or urgency. It’s about creating a space where people feel safe to make decisions from their own intuition. They feel like they can come as they are, take what they need, and leave the rest. And in today’s fast-paced world, that kind of approach is a breath of fresh air.

Try this: In your next interaction, take a moment to pause and speak from the heart. Let your words come from a place of service rather than “sales.” You’ll be surprised at how much more powerful—and trust-building—this approach can be.

5. Embrace Rest and Reflection: Trust Grows in the Quiet Moments

We live in a world that glorifies hustle, but I’ve come to realize that some of my most profound business shifts happen when I’m resting. There’s a reason I adore my mornings on the balcony or those quiet moments of stretching before bed. These rituals give me the space to reconnect, to reflect, and to make decisions from a place of calm rather than chaos.

This trust in rest is something that might feel foreign at first—especially if you’re used to a “go, go, go” mentality. But trust me, the clarity and insight that emerge from rest are worth it. Your business will grow because you’re giving yourself the grace to grow, too.

Try this: Set aside time each week, even just a few minutes, to rest and reflect. Maybe you journal about what’s working and what feels out of alignment. Or maybe you simply take a moment to breathe and check in with yourself. Trust that this quiet time is as productive as any “work” you could be doing.

Building trust in your business from a softer, feminine approach is a journey, one that’s about embracing who you truly are and letting that energy flow into everything you do. When you lead with peace, show up authentically, release control, and honor rest, you’re building a business that’s not only sustainable but deeply fulfilling.

Trust yourself, trust your journey, and watch as that trust radiates outward, drawing in clients and connections who resonate with your true essence. Embrace the power of peace and pleasure as your guide, and remember, you’re not alone on this path.

Live Pleasurably

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