How to Build a Business That Supports Your Lifestyle: The Art of Unpeopling
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Hey Friends,
In this manifesto, we explore the concept of unpeopling—a lifestyle-aligned approach to business for female entrepreneurs who desire balance, creativity, and flow.
When I decided to focus my business on the concept of unpeopling, it was born out of a deep desire to create a life and business that honored my feminine energy. For me, unpeopling isn’t about avoiding people altogether—it’s about intentionally designing a business that doesn’t exhaust me. It's about showing up in ways that align with my values and energy levels.
For example, I’ve moved away from providing full-on one-to-one coaching programs. Instead, I engage with my students through Q&A sessions inside The Soft CEO Way program. This shift allows me to connect meaningfully with my community while maintaining the lifestyle I want. This balance has been transformational, and I believe every female entrepreneur deserves to build a business that supports her life, not the other way around.
Let’s dive into how you can embrace the concept of unpeopling and use tools like Facebook groups to create high-value, audience-driven content without the hustle.
Unpeopling: What It Means and Why It Matters
Your version of unpeopling might look different from mine, and that’s the beauty of it. The key is to define what you need to feel supported, both in life and business.
For many women, juggling a nine-to-five, kids, or other responsibilities makes the traditional hustle-based approach to entrepreneurship feel overwhelming. But when you flip the script and prioritize the lifestyle you want, your business can be tailored to fit seamlessly into your life.
That’s why I designed The Soft CEO Way around principles of ease and alignment. It’s a program where we reject the hustle mentality and instead focus on building sustainable, pleasure-filled businesses. Through Q&A calls, co-working sessions, and gentle guidance, it’s a space to build a business on your own terms.
Facebook Groups: A Goldmine for Unpeopled Content Creation
One of the most powerful tools in my unpeopling strategy is Facebook groups. Not for selling. Not for constant engagement. But as a wellspring of inspiration and content ideas.
Here are three ways I use Facebook groups to create incredible blog posts without burning out:
1. Mining for Pain Points
The magic of Facebook groups lies in the questions people ask. Every question is an insight into your audience’s struggles and desires.
When I see someone post about a challenge—like struggling to find time to work on their business while raising young kids—I take note. Then, I create blog posts that directly address those pain points, offering solutions and guidance.
This approach works because it’s audience-driven. You’re speaking to real problems with real solutions, which builds trust and positions you as an expert.
2. Agreeing (or Disagreeing) with the Discourse
Another way to leverage Facebook groups is by observing discussions and using them to spark your own content.
Sometimes, I’ll see a post where someone shares their thoughts on feminine energy or aligned marketing, and it resonates deeply. I’ll write a post expanding on that topic, sharing my perspective and personal experiences.
Other times, I may strongly disagree with what’s being said. That’s fine too! I’ll craft a blog post explaining my opposing viewpoint, framing it as a thoughtful perspective rather than an argument.
The goal isn’t to call anyone out; it’s to provide value by sharing your expertise and unique insights.
3. Asking Strategic Questions
Facebook groups are also a fantastic space to conduct informal market research.
For example, I might ask a group, “What’s your biggest challenge when it comes to reconnecting with your feminine energy in business?” The responses give me valuable insights into my audience’s needs, which I then use to create blog content or refine offerings in The Soft CEO Way.
By using groups this way, you’re not only gathering content ideas but also building a deeper understanding of your audience.
Why This Approach Works for Unpeopling Entrepreneurs
As someone who values ease and flow, this strategy has been a game-changer. Instead of spending hours brainstorming content ideas or endlessly scrolling for inspiration, I let the conversations happening in Facebook groups guide me.
This approach also allows me to stay true to my unpeopling values. I’m not constantly engaging, posting, or selling in these groups. I’m simply observing, listening, and creating content that serves my audience.
If you’re an entrepreneur who wants to embrace a softer, more aligned way of doing business, I encourage you to explore how Facebook groups can become part of your strategy.
A Gentle Invitation to Step Into Ease
If this approach resonates with you, I’d love to invite you to join The Soft CEO Way.
This program is designed for women entrepreneurs who are tired of the hustle and ready to embrace a feminine, flow-based way of running their business. Through our sessions, you’ll learn how to:
Create a business that supports your lifestyle and energy.
Build aligned marketing strategies that feel effortless.
Use tools like blogging and content creation to attract your ideal clients.
It’s a space to reconnect with your feminine energy, find clarity, and build a business that truly feels good.
Additionally, don’t miss out on my Client Clarity Blueprint Video Training—a free resource that will help you identify and connect with your ideal clients with ease.
Final Thoughts: Build a Business That Honors You
Unpeopling isn’t just a business strategy; it’s a mindset shift. It’s about recognizing that you don’t have to exhaust yourself to succeed. You can design a business that feels aligned, sustainable, and deeply pleasurable.
By using tools like Facebook groups for content creation and focusing on audience-driven solutions, you can create high-value content without sacrificing your time or energy.
Ready to take the next step? Explore The Soft CEO Way and discover how to build a business that supports your life—not the other way around.
Live Pleasurably,
Join a community of high level, spiritual women with ambition and learn manifestation secrets, self love habits, personal growth perspectives and inner healing
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