Why It Matters How You Make Money in Your Business: A Feminine Approach to Sustainable Success
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In today's manifesto, we explore how the way you create your business success impacts not just your bottom line but your life, energy, and joy. If you're tired of forcing yourself into strategies that feel misaligned, or you're ready to embrace a softer, more feminine way to thrive in business, this is for you.
Why Making Money in Business Isn’t Selfish
Let’s start here: you started your business to make money—and that’s perfectly okay. Every business exists to generate revenue. Whether it’s to support your family, gain financial independence, or simply prove to yourself that you can, wanting to profit from your efforts is valid.
But the conversation doesn’t end there. What often gets overlooked is how you achieve that income. The tactics and strategies you use should align with your values, lifestyle, and natural rhythms.
Because here’s the truth: even if you hit six, seven, or eight figures, the way you reach that success will dictate how sustainable it is—and whether you even enjoy the journey.
This isn’t just an email subscription, it’s a quiet revolution for your blog and business growth. Learn more or subscribe today!
The Danger of "What’s Popular" Thinking
Recently, I saw a post in a Facebook group where someone asked, “What’s a popular business idea for moms?” My first thought was, Oh no. It’s tempting to chase trends or the quickest route to profitability. But when you choose a business model solely based on what's trendy, you're setting yourself up for burnout. Why? Because sustainability requires alignment, not just profit potential.
For example, imagine modeling your business after a coach who thrives on weekly Facebook Lives and quarterly launches. While that might work for them, ask yourself: does that feel good to you? If not, it’s time to pause and reassess. The strategies you adopt should energize you, not drain you.
Everything Works (But Not Everything Works for You)
The beauty of business is that every approach has its champions. Some people adore the adrenaline of webinars or live events. Others thrive on automation, funnel-building, or ad-driven strategies. And then there are people like us—those who find deep joy and sustainability in blogging, creating content that resonates deeply with ideal clients.
Here’s the key: all these methods work. But what matters is whether they work for you. When you build a business around strategies that align with your natural flow, you're not just building income—you’re building a life you love.
How to Find Your Feminine Flow in Business
So, how do you design a business that supports your life instead of overwhelming it? Here are three questions to ask yourself:
What Do I Naturally Enjoy?
Think about tasks you genuinely love. If writing lights you up, blogging could be a perfect strategy. If talking energizes you, a podcast might be better. Your business should amplify your strengths, not force you into uncomfortable roles.What Lifestyle Do I Want?
Consider the daily rhythms you desire. Do you want flexibility? Minimal screen time? Time to travel? Your business model should enhance, not inhibit, your dream lifestyle.What Feels Easy to Sustain?
It’s okay to choose the path of least resistance. Doing what comes naturally ensures consistency, which leads to long-term success.
Choosing Pleasure Over Hustle
I often hear, “But hard work is part of the process, right?” Yes, some aspects of business will stretch you. For instance, I recently started building a paid email subscription service. The decision to make it $7 a month and pour my heart into it was easy. The hard part? Navigating a platform I’ve never used before. But here’s the thing: the why behind the work felt good, and that made the hard part manageable.
This is the essence of the feminine approach to business. It’s not about avoiding effort. It’s about choosing pathways that align with your values and energy so that when challenges arise, they feel worthwhile.
The Soft CEO Studio: Your Aligned Pathway to Success
If blogging feels like your aligned strategy—your easy, sustainable, joyful way to connect with your ideal clients—then I want to invite you to join The Soft CEO Studio.
This lifetime access program is designed to help you:
Create blog posts that do the heavy lifting in your business.
Attract your ideal clients effortlessly through aligned content.
Build a sustainable system that supports your lifestyle and income goals.
What’s Included?
Q&A calls to answer your blogging and business questions.
Co-working sessions every month to get things done.
A private Facebook community to connect, support, and grow with like-minded women.
Mini trainings and so much more
The Studio is your space to create a business that works for you.
The lifetime access space for learning how to effortlessly create blog posts that attract your ideal clients and does the heavy lifting of selling for you. This isn’t just about building a business you love, this is about curating your dream lifestyle.
Learn more or join us today
Live Pleasurably,
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